Revenue Growth Management

We help Companies fight back to shrinking margins by revolutionizing their approach to revenue growth management.
Profit margins are shrinking, battered by such forces as price volatility and channel disruptions, including shifts to e-commerce and direct-to-consumer sales. In a hypercompetitive market many profit pool is at risk. Players are turning to revenue growth management to boost their top and bottom lines. They’re also striving to build the capabilities essential for strengthening net revenue on their own. Engage with customers every chance you can, in the most meaningful ways possible. With our AI-powered platform, you can dynamically price, personalize and sell your offerings to the people that matter most, when, where and how they want you to.

Our RGM framework is based on the following five milestones:

1. Pricing Optimization: DON'T LEAVE MONEY ON THE TABLE

Price optimization is the process of finding the optimal price point for a product or service. It maximizes profitability by using market and consumer data to find a balance between value and profit. Deciding a product or service price is not just a math, it involves speculating financial sensitivity of the target pool and potential competitor.

2. Promotion Management: DON'T LOOSE CUSTOMERS OR BASKET OPPORTUNITIES

The advent of data streams originating across consumer touch points and strong competition brings to manage and optimize promotions using our sophisticated AI Platform. The winning approach is targeting Costumers or Customers Types with tailored propositions at the right time and place. Further, this understanding of Costumers behavior can enable a business to target even smaller micro-segments with personalized promotions that would eventually lead to higher conversion rates.

3. Trade Management & Spending: DON'T WASATE OPPORTUNITIES

Trade Management and Spending are an ineluctable part of doing business. Trade spending is not just an amount spent by the manufacturer to lure the retailers by discounting the retailer landing price, but a way to boost brand awareness and gain a healthy volume. Weakly planned consumer spending and increased input costs have eroded manufacturer margins. Companies must create performance indexes of distribution partners based on their ROI. Marketers will have to think creatively to transfer benefits directly to the end users. Manufacturers must look for ways to diversify their promotional portfolio to fine-tune their trade spending.

4. Brand Positioning: DON'T BE UNQUALIFIED

Investment in brand positioning is a critical factor that can determine the trajectory of revenue growth. Many Companies find it difficult to position their brands in this dynamic business environment. With ineffective brand positioning, Customers often get confused about their decision to buy from a brand or its competitors, thus leading to potential loss of business. To simply define brand positioning, it is a process of distinguishing a brand from its competitors in the target Customers mind. Differentiating a brand in today’s overly populated marketplace is important for its survival. In order to stay competitive, Brands need to continuously evaluate their positioning with competitors.

5. Mix Optimization: DON'T SCREAM IN VAIN

When it comes to advertising and marketing, futuristic businesses always prioritize optimizing their marketing mix. Marketing mix optimization is an analytical process of evaluating the various marketing campaigns and channels using statistical analysis like multivariate regressions on sales time series data. It helps marketers run the best possible combination of campaigns to optimize resources while obtaining the desired growth in revenue. Increasing popularity of mix optimization tools has also helped spread awareness about the quality, granularity and accuracy of data. The core goal of the process is to maximize marketing ROI and create the most tailored Customer Experience. This helps marketers to identify the potential areas of promotional investments without harming their existing marketing budget.