Price optimization is more effective than cost cutting. A 1% decrease in costs will produce only a 2% improvement to the bottom line compared to 2%–6% with pricing.

Companies needs to "drive" all the Sales Channel optmizing the trade management. This also means the need to create the optimal mix of products to better reach Consumers and increase their sales and profitability. But they have trouble gaining the deep insights they need on Customers behavior and identifying their most profitable segments, brands, and products. Organizations need accurate and granular data-driven insights to make informed decisions on their category assortment. They need to be able to identify which categories are under- or overrepresented, which are the most profitable, and the best way to rebalance the category portfolio to optimize their assortment and increase sales. Stokes optmization can be reached having and efficient sales channel and assortment management. Our Optimization Solution provides the in-depth insights and analyses Companies need to refine their category assortment/stokes and maximize sales.

Improve Promotion Value Perception and Drive Valuable Traffic.
We help you stop poor-performing promotions, fix inefficient ones, reinvest in top-performing promotions and slant promotions disproportionately toward your best Customers, not the cherry pickers, helping you build long-term loyalty. By focusing on promotions that create true incremental value at both the item and basket levels, you’ll multiply the impact of your promotional activity.